ELEL Gioie in Dolomia is a manufacturing and retail activity of ceramic products, the only one in the entire Val di Fassa.

It was born in 2018 in Pozza from an idea of three people, eager to propose beautiful and functional products, made with valuable natural materials. Among them, ceramics is the one that best reconciles with the company's creed. Alive, flexible, mouldable by the sensitivity of people, it represents the synthesis of the encounter between the human being and the four essential elements of nature: earth, water, air and fire. It is an imperfect substance, like us, that enhances small inaccuracies, transforming them into distinctive signs.

Over time, ELEL has developed a series of ideas and projects that have gone beyond the mere creation of ceramic artifacts, thus becoming a true hotbed of creativity. A physical and online space, where artists can meet in order to shape natural objects dedicated to adults and children. They are also the promoters of the "Alber-El" project for the planting of trees in Val San Nicolò after the Vaia storm.